Priyanka Chopra for Greenathon Campaign

After winning a national award for the film ‘Fashion,’ Priyanka Chopra is enjoying a real high in the media. She is now the brand ambassador of NDTV Toyota Greenathon II. Under this campaign, Red Dot Productions are making an animated video that stars Priyanka herself.

The video is called ‘Hawaaien Patte Pani’ and is written by veteran lyricist Gulzar. Music is composed by the magical trio of Shankar-Ehsaan-Loy. It focuses on ways to wave water and soil, and reduce pollution.

In the video, Priyanka is trying to work out means to save a barren land. She notices a little sapling growing from a little creek. She hands it over to a little girl who passes it on to the carefree youngsters. Slowly and steadily everything becomes green and happy once again.

Commenting on her new venture, Priyanka said, “Shooting for an animation was great fun. I had to imagine everything standing in front of a chrome screen. We have tried to make the video fun and connect with people at the same time.”

This video would premier on NDTV India and NDTV Profit channels. The first time when this campaign was held it focused on using solar light. It was able to raise Rs. 20 million that were used to provide electricity to 55 villages across the country.

pixel Priyanka Chopra for Greenathon Campaign

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One Response to Priyanka Chopra for Greenathon Campaign

  1. kdigitalpr March 8, 2010 at 11:54 pm #

    Campaigns are real good fun and engaging these days.Especially the one going on in Facebook.

    Description :

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    Announcing the Bausch and Lomb KCK contest, where B&L is giving you the chance to get a mini-makeover and still photo shoot by a leading photographer.

    Join the official Bausch and Lomb KCK fan page on Facebook, check out the profile shots of past winners, submit your picture and stand the chance to be our featured ‘Model of the Week’.

    It’s easy. Head over to the Bausch and Lomb KCK Facebook fan page check out pictures of past winners, become a fan of the page and submit your photo for your chance to be featured as the Bausch and Lomb ‘Model of the Week’.

    Winners will be notified by the Bausch & Lomb team and arrangements made for your photo shoot. Your picture will also be profiled Bausch and Lomb page as our model of the week.

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