Lux Beauty soap has always been there in the market but what is more discussed is its advertisement. That is because only the top league actresses have appeared on screen with this product the list states (in chronology of their appearance) Madhubala, Hema Malini, Sridevi, Juhi Chawla, Madhuri Dixit, Kareena Kapoor and now Abhi & Aishwarya.
Replacing the two is now Katrina Kaif. The young lady now symbolizes youth & glamour of the modern world with an international appeal. Her so many on screen & off screen appearances have made her the most wanted female brand ambassador now. So much so that she now charges Rs. 4 crore per deal!
Any ways, this is not the first time that she is replacing ex Miss World Aishwarya Rai Bachchan from an ad campaign. Last year Kat got the contract of Barbie doll that was earlier in talks with Aish. Another brand on the list is Nakshatra diamonds. Another interesting fact is that now Kat is the most Google girl as per the company, replacing Aish.
Besides her, Kat also won a deal against Priyanka Chopra for a telecom firm and took over Sushmita Sen’s face for a shampoo brand.
Abhi Aish were paid Rs. 25 crore for the joint ad.
The new ad is shot at Bangkok where Katrina is wearing a blue color gown designed by Rocky S.