The three charactors in the movie Kunal Khemu, Paresh Rawal and Sonu Sood get together to make a movie of their own. The chartered accountant Kunal Khemu opts for long cuts while the world opts for short cut ways. The smartest amongst the trio is Sonu Sood. Together, the trio, plan a deadly concept which would fetch them a profit of not less than 100 crores, the movie becomes the biggest flop movie of the century, and the financers become loosers in the bargain because they are unaware of each one’s contribution in the movie being made. . They together plan out a deadly concept which would fetch them a profit of 100 crores. Their only motive is to make the biggest flop of the century which will fetch them the profit and the sufferers will be the 10 financiers who will be unaware of each other’s contribution in the movie. The movie as the title suggests and genuinely lived upto its expectations, as the spectators at various intervals do start thinking.